While working on Fogbender - which is a customer support system for companies whose customers are teams, not individuals - we realized that quite a few startups end up building B2B SaaS products without team management. This means all users at a customer organization share a login - like email@example.com - which is suboptimal for all sorts of reasons, one of which is rendering products like Fogbender - where identities of users are very important - completely useless.
We also realized that B2B-focused services like ours, or Doppler for secrets management, or PropelAuth for authentication, face significant adoption challenges with startups that already have something working, even if it's later discovered that the alternatives are probably superior. Replacement costs are high even for a proof-of-concept stage product, let alone one that's established and growing.
Our thinking is that marketing an open-source template with a fully-built example might be not as soul-crushing as marketing a "user authentication service", or a "secrets management service", or a "customer support service". We built this toolkit to make it easier for day-zero B2B founders to discover B2B-focused services.
The kit is missing important pieces, such as an error tracking service, a transactional email service, and a queue, off the top.
We plan on expanding the offering with additional options, as well as making it much easier to rip stuff out and swap in alternatives.